Old 9th Apr 2019, 20:57
  #12 (permalink)  
ATC Watcher
Pegase Driver
Join Date: May 1997
Location: Europe
Age: 69
Posts: 2,640
For those of us old enough to remember the DC10 story , this looks similar but also worse to me . (for those who are too young look here : have a look here : dc10 grounding 1979 )
Anyway back then the pax voted with their feet afterwards and it took a year or so to fade. But I agree today with social media and instant internet info, this could have a much longer effect . I think a new name will be needed as well. and the marketing value of "Max" is gone for a long time .. I cannot see Ford continuing to calls some of its cars C or S "Max" in the future.
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