Originally Posted by
Vokes55
You know who they are because you're a nerd on an aviation site. The majority of the UK public would assume it's a typo for or misheard Jet2.
Your comparison with Silverjet, Eos and Maxjet indicates how successful it would be. I don't think Norwegian have anything to worry about.
It doesn't matter hugely that Jetblue are not known in London/UK, they've a great name in the US, can talk to their existing client base via email and social media, they'll sign contracts with corporates and in the UK the online travel agents will serve their purpose well, that gives them time to develop their own name in the market for direct selling. Besides they only need a small slice of the market.