It's a case of "Watch This Space".
One thing I do know - if Branson's involved it'll mean swift change, upped game and brand new outlooks. No, I don't work for him now but I've worked with him in the past. This is a controlled descent in to terrain before something else happens and "magically takes to the wing amidst a glitzy shower of publicity and press, blah,blah, blah."
Boring as hell and frustrating for those colleagues and friends who are trying to quietly make a living doing this flying stuff.