This was always the concern once the charismatic founder retired and the beancounters took over. No different than Tim Cook at Apple or anywhere else. There's the people who are passionate about the company and the people who are passionate about the company's numbers. They're very different people and they produce very different results. Kelleher was a lawyer who essentially gave up practicing full time, along with Muse and others, to found an airline. Kelly was an accounting auditor who moved in to become CFO and remains from that side of the business. Might be a great guy, but there's Herb Kelleher and there's Gary Kelly and they're different people who produce different results.