Originally Posted by
unitedabx
It is very clear that senior management have lost sight of the simple fact that they "run" an airline not an internet or social media platform. These kind of lectures and forums are fine if you are on the cutting edge of employee/ employer strategies but CX and Swires remain in the last century in this regard and no Budhist Monk is going to change that.
"Manage the airline and the rest will follow".
So typical of China; look at what western companies are doing and copy the appearance superficially, thinking that’s all there is to it. Then again, perhaps that’s giving them too much credit.