Originally Posted by
jmccrew
totally agree . Also the guy who set up Virgin America is now on the team setting up Virgin Atlantic short haul . For those who don’t believe cabin interiors ,service levels , fleet replacement won’t happen watch this space
Investing heavily in a loss making, no, broken, business may work BUT market focus need to be laser sharp. What’s the USP? Are they flybe, Air France, KLM or Virgin? The market is incredibly challenging and overcrowded in some parts and plain loss making in others. Brave.
No sensible CEO will have two service levels on a Q400. There’s a load of “coulds” there, a lot of costs, but the bit I am not seeing is the ROI. Tbh it feels, ironically, like BACON, one last throw of the dice before giving up.