Originally Posted by
jmccrew
the current onboard product is not the same as Virgin Atlantic And doubt they will want to dilute the brand . If it was to be named Vigin Express etc then keeping the current product would be ok . I imagine the product would be in keeping with VS/KLM/AF
Why would that be? Virgin Atlantic currently is a longhaul product only. British Airways' short haul product is buy on board, whereas its long-haul product is not. Not sure why Virgin Atlantic could not do the same product differentiation.