PPRuNe Forums - View Single Post - CX announces HK$2.3 billion profit for 2018
Old 21st Feb 2019, 19:20
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controlledrest
 
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Originally Posted by Asturias56
that applies to all airlines

to my mind the important thing is , as you say, AIRLINES AREN'T GREAT INVESTMENTS - so expecting them to be open handed and generous to their staff is a fantasy - it is a business that requires an unremitting focus on cost control and cost reduction if they want to survive - see Ryanair........

Costs need to be controlled and any moron with a spreadsheet can cut each line item, which is what CX do, generations of mis-manager after mis-manager. More importantly than cost cutting is yield management. It doesn't matter what your costs are provided you can charge enough to provide a desirable yield. The CX product has been cut and cut and cut, so it is no longer any better than HKA, so the customer isn't prepared to pay a premium to travel with CX. Our product is worse than other premium carriers, so again customers choose not to fly CX. With our leave and staff travel 'privileges' being so poor over the last four years I have travelled with 5 other carriers (from the budget to premium). It is shocking how far behind CX is in ticketing, seats, food, IFE and service. Have you looked at our loads around the network? Pax are ditching CX in droves. If we are to survive we need to focus on yield and manage costs, not just cost cutting.
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