I have been very disappointed with the travel opportunities open to people wanting to visit Rimini from the United Kingdom.
When Ryanair dropped the low cost service from London/Stansted there were no other direct links to Rimini besides the once a week charter flights by MyTravel Airways from Gatwick, Manchester and Birmingham.
There was a lot of excitement from my family when MyLite announced they were to launch a Birmingham to Rimini route however that was quickly abandoned in favour of another Malaga rotation.
I have not seen a bit of advertising from VolareWeb, the only way I know about the RMI flights ex LTN is because of reading airline industry magazines.
I am certain Volareweb's routes ex LTN would do very well if they only advertised a bit more. Ask the average Brit about a low cost airline and they'd just say EasyJet so ... advertising would help!