Originally Posted by
cBoxMungo
Using the numbers from Wikipedia looks like an average load factor of about ~40%*
*(Maths could be well off)
Sounds about right.
I can only base this assumption on the two mid week flights I took with BMI on the same day, on both flights the aircraft was maybe 30 - 40% full.
Strangely enough, if I didn't work at an airport I would have never known they existed, I never saw or heard any form of advertising or promotion.
This is a real shame, I'm sure with the correct management BMI could (should have !) have been a success.