"You could tell it was a very strong smell, smelled like a campfire at first,” passenger Rex Sakamoto, who shot the video, told WCBS. "Once I realized and someone yelled fire, it was startling like wow, I need to get off this plane right now."
Wait – he thought "I need to get off this plane right now" but stopped to video the fire instead …?
(Cited source is not available in my country.)