I was totally unaware of Wingly until reading this thread so just had a look. To take one example, someone advertising their sight seeing service with 70 hours TT experience on a PA28. To Joe Public this may sound a lot and they may happily jump in trusting their pilot to SAFELY conduct the flight. However, anyone with aviation knowledge would realise how little experience this pilot has and could make their decisions based on that. I think the main issue is that people think a qualified pilot is just that, without any understanding of what exactly they’re qualified to do and handle, and more importantly not to do or handle.
I hope the tragic events of late bring some awareness to the people using these sites and services, and that the quality of the pilot can vary hugely.