I found the results of the market research highly surprising. Namely, full colour = budget, and large text = budget. For the latter, I think of Finnair, and think that their large text livery looks expensive, and classy. Though I thought the discovery that it is an airline to get you to ireland is also interesting, but thatīs nothing to do with livery, its purely about providing capacity, and eventually that belief will disappear. Finally obsession with modernity is frustrating also, nothing ages quicker than yesterdays version of tomorrow. My personal preference would have been to go retro, perhaps grey, and a dark green text readying Aer Lingus. I couldnīt care less about the shamrock.