Ok, it may save the bean counters a few tins of green paint but if that leaked version be true, it would be a massive own goal. Horrid.
I think this is a tiny part of the thinking, having worked with a few agencies in my time, the level of group-think is endemic.
It's not (usually!) management that's coming up with this, it's the "creative" teams at the third party agencies.
The new Iberia looks amazing on the heavies lined up in the Madrid sun, however it vanishes into the background outside that setting IMHO.