PPRuNe Forums - View Single Post - Aer Lingus-7
Thread: Aer Lingus-7
View Single Post
Old 14th Jan 2019, 22:43
  #189 (permalink)  
bigjim99
 
Join Date: Aug 2011
Location: UK
Posts: 117
Likes: 0
Received 0 Likes on 0 Posts
Agree that current livery is outdated but they really should have stuck with something along the same lines. KLM were in a similar situation and the subtle changes made a big difference. When they added the new livery to the F70s it knocked 20 years off them!

Ok, it may save the bean counters a few tins of green paint but if that leaked version be true, it would be a massive own goal. Horrid.

I employ my Marketing Director and team to market my business to look unique and stand out from the rest. If I'm walking around ORD or CDG or any airport and I see that green lid, I know it's EI - it is subliminal marketing. I can walk past countless eurowhite liveries on a pier and regardless of the colour of the taiI, I really wouldn't be able to recount which airline they were.

I really hope that the leak is fake and that EI will be bold with a livery that will make a statement - not just blend in with the rest.
bigjim99 is offline