Originally Posted by
Traffic_Is_Er_Was
Imagine how much more profitable the company could have been, if the CEO's last eight years had been spent making decisions that benefited the company long term, rather than the select few at the top short term.
While I'm not going to defend every action of QF management, this statement seems to deny reality. How can a company be more profitable if its costs keep rising above CPI and competition is increasing? Stripping out layers of management, cutting unprofitable routes, adding more seats to aircraft and losing the older, less efficient jets have cut costs and ultimately made it more sustainable. I fail to see how not taking those actions (and many more) can enhance profits. If there was a way that everything could be kept as it was eight years ago and Qantas could still be one of the most profitable carriers in the world, I'd be fascinated to hear it.