Originally Posted by
vikingivesterled
Can't have been there in the early days of the pure model, around going public. Priority boarding was one of the first adons that watered out the model, thought up as so much of the soul destroying stuff by somebody internal that knew only money making schemes would get you positively noticed. Before that there where classic families with children and people with disabilities invited to board first. Some where a bit laissez faires with anouncements but if families milled around the front instead of hiding at the back they where boarded first.
No such thing as a pure model as even Southwest changed and evolved as they went along.