I was having dinner tonight and the manager of the restaurant - local HK guy - knowing I'm a pilot, asked if buying tickets on HKA was a good idea. If people think an airline is in trouble and won't be around to fly them on their holiday, then they won't book flights and it becomes a self - fulfilling prophecy Regardless of the realities. HKA have to walk a fine line of selling confidence in their business without looking like they're trying too hard or bullsh**ing the public. Considering the top brass are jumping ship, finding the right front man might not be easy. Good luck to them.