Southwest is famously a loyal Boeing customer:
Southwest Airlines took to the skies in 1971 as a maverick upstart—and they retain this spirit today. Southwest and Boeing have been partners since the company's inception, when Boeing helped Southwest begin operations with three 737-200s. Since then, Southwest has faithfully remained an all-Boeing fleet.
"In 1971, Boeing made three white-tails available to a pissant little airline trying to start service in Texas," [CEO Jim] Parker said. "We remember those favors, and we have never flown anything but Boeing since."
https://www.boeing.com/news/frontier...une/i_ca2.html
Kelleher often observed that airline taxes were even higher than those on booze and cigarettes. For him he said, that was a triple whammy.