One cannot fake sincerity.
Herb was the real deal.
He was a good human and understood the connectivity of all on this small blue planet.
God Bless.
"His style presents the ultimate case study for airlines or any service company whereby if you take care of your people, they will take care of your customers, which will take care of your shareholders. That simple yet profound way of leading continues to inspire us, and we aspire to honor Herb's example."
American Airlines CEO Parker commenting on Mr Kelleher's unique legacy, faces a big task undoing a whole adversarial labor relations model embedded in his airline.
Unfortunately grubs like Mr O'Leary and countless other wannabes took elements of the Southwest recipe but lacking the vital ingredient never got it right.