At a minimum of £22.50 per bag, it is no surprise that most customers go out of their way to avoid checking in bags on Flybe flights. By comparison, a small bag on an easyJet domestic is £13.50 and BA is typically around £10 to upgrade from Hand Baggage Only to the options including a bag. You do have to wonder whether they would get a different result both in terms of revenue, operational delivery and customer loyalty if they changed their charging structure somewhat - £10 to check a bag and you get a free voucher to take a bag next time if it takes more than 20 minutes to deliver it on arrival.