If Boeing have trouble with the concept why on earth are a IT company going to solve it?
Big IT companies have quite an established history at operating inefficiently and charging way too much, so while their senior executives play with toy drones in the board room and market the future possibilities of "air taxis" regardless of how ill informed they are, their share stock gets the kind of attention of a forming bubble.
Yes, it's all just bull dust, actually it's more like a mashup - first you clump together a bunch of crap, then you polish it, then you roll it in glitter.