It's spelt Bluie West One if you are a fan of Ernest K Gann.
To be an Aviator....one must know Gann!
There are airmen and there are pilots: the first being part bird whose view from aloft is normal and comfortable, a creature whose brain and muscles frequently originate movements which suggest flight; and then there are pilots who regardless of their airborne time remain earth-loving bipeds forever. When these latter unfortunates, because of one urge or another, actually make an ascension, they neither anticipate nor relish the event and they drive their machines with the same graceless labor they inflict upon the family vehicle.
Ernest Gann
There many other quotes that are worth reading....he knew what he was talking about.