Small print or no small print, if they force a customer to be off loaded because that person wouldn't allow $$$$ worth of camera equipment, in a soft bag which meets the airlines cabin baggage dimensions, to be thrown into the hold, I would be very interested to see the legal ramifications. There's always a need for small print, as long as it allows staff the prerogative to use a little common sense according to the circumstances. That never used to be a problem in the distant past. Unfortunately these days it is all too common to see low paid handling agents' staff using any initiative. Indeed, they are often severely discouraged by their employers to do so!