There's a media push to get the masses to do something. The BBC Online had an interactive that showed the effect of your food. 2 apples a day - 25kg CO2 per annum? But surely the apple tree used photosynthesis.
But it isn't just other countries. It's also energy use. Tungsten lightbulbs were banned, but electric personal quadcopters are promoted, though they wiil be much more energy expencive than electric cars.