PPRuNe Forums - View Single Post - Southend-2
Thread: Southend-2
View Single Post
Old 6th Dec 2018, 07:45
  #2323 (permalink)  
AirportPlanner1
 
Join Date: Aug 2014
Location: Outer London
Age: 43
Posts: 604
Likes: 0
Received 0 Likes on 0 Posts
I have to agree. Even though it’s now been taken on by a large operator, there’s no excuse for not retaining the Lakers name. Wetherspoons don’t seem to have a problem with individual names at sites that reflect the building’s past or something locally significant.

I suspect someone in corporate office or their brand consultancy has said “what the hell is Laker, we need something bang on point for an airport, a bit retro so it’s trendy...oh yes, the Navigator”.

Credit where it’s due though for stocking local beers.
AirportPlanner1 is offline