The high street isn’t dead in the markets Thomas Cook and TUI major in. Quite the contrary in some areas.
Not sure how logical your high spending multi trips per year package buying cross sell star spending older mortgage free types are.....
You state that Thomas Cook have two shops where you live, there lies the problem, who needs shops when you can have a brilliant convenient website or sites where the customer does the work of a staff member.
Well, the cohort I mention above, they LOVE shops and are a core market, and more importantly, usually profitable. Stop assuming the whole world does everything online for themselves, never gonna happen.
Daz211 you mean digital media and online, we don’t sell via social media, (FB, twitter, Instagram) we raise brand awareness with some click through but it’s not geared to close a deal.