Originally Posted by
daz211
IMHO, A total remodel of the airline is needed or we can just sit back and wait for the inevitable whilst pretending all is fine in camp.
Thomas Cook is more than an airline. In fact the airlines are almost a side business. Thomas Cook's main focus has been selling Package Holidays on the High St. That is what their core market is. TCX (et al) is a necessary vehicle to get Thomas Cook customers to holiday destinations. It may well be that "binning" the shops, busses, resort representatives and all the rest is a good way to remove cost, but it will also impact on revenue. It is exactly the opposite strategy of Jet2, who have an incredibly tightly controlled product. Admittedly they don't have high st street shops, but they self-handle at a lot of UK and destination airports, have high resort representation, branded busses, at-hotel check-in, maintenance. In short they have done exactly thew opposite of what you advocate for Thomas Cook. Jet2 have shown that with the right product a package can work in 2018 and not just to silver surfers.