To be fair fliterider I’d go for Daz’s conjecture over yours because he has demonstrated understanding of nuance whereas you said straight up the operation was a disaster which was clearly rubbish.
You’re also still missing the point, Caledonian and the like are decades old now. The market has moved on. TCX are perfectly at liberty to stay at LGW, clearly they are doing OK but objectively I would say it’s a crowded market and STN offers an opportunity to differentiate and potentially grow the business.