As stated above longhaul was very successful for TC at Stansted the loads were so good a 2nd MCO was added and departed shortly after the first also correctly stated above longhaul was stopped at Stansted to bolster MAN longhaul.
The fact is TC are to old fashioned and have not moved with the times.
Shops, Holiday brochures, lack of social media presence and TV adds that that are focused on old old fashioned holidays are the biggest problem that needs addressed immediately. Just look at Jet2, they have Jet2 and Jet2 holidays each with their own platform and both well advertised on the side of tneir aircraft, two different identities, Jet2 are all over every social media platform with competitions, promotional interactive games, pop up advertising in key locations, they are expanding resort check in.
I stand by my original post 100% — Close All Shops NOW, Scrap old fashioned Brochures NOW. Revamp the Brand, Move Longhaul to Stansted mirrored to the Manchester operation, MASSIVE multi platform advertising campaign.
How many more winter season do you think TC can survive if nothing MAJOR is done.
Its very easy for Thomas Cook to do, all they have to do is follow the Jet2 template and copy Manchester’s Longhaul program at Stansted.