Irrespective, I can't see justification for higher air fares on the London services when compared to current competitors fares.
The usage of the South Gates at DUB by Aer Lingus, jumping on a bus at the 300's for a jolly to South Gates is not ideal for London service's. Can't understand why all EI London services don't run from T2 for a better passenger experience for the airfare being charged by Aer Lingus.
So basically, the passenger experience is on a par with Ryanair, yet you pay a much more expensive ticket price from Aer Lingus, with no added value or USP. Seems very much a rip-off for what is a very average service quality. I see no upside for the passenger, all I see is hassle, inconvenience, and more expensive travel costs compared to Ryanair, for example.
Even Flybe and Cityjet on all London services can park at the 200's and deliver a better passenger experience than the Willie Wonka bus ride layed on to shuttle pax to South Gates for the Aer Lingus flights to London.