Originally Posted by
Tinwald
Great idea - and call it BA citiexpress or connect
Not necessarily? Afterall it is IAG that the reports are saying are interested NOT BA who are indeed of course a brand of the group. Realistically there would be no gain in rebranding the airline to anything BA. By doing so they would need to align the product to that of BA / Cityflyer, so not to have yet more variation and inconsistency service offering on BAs network. Things such as Club Europe would need to be offered, a product that could cost more than they make to offer on many of Flybe regional routes if even needed at all. It also increases costs and overheads.
The best bet would be to keep Flybe completely separate of any of the groups current branding just like all their other takeovers. Being prominently in the UK, it's understandable that they could potentially allign more with BA on some of the network by increasing code sharing and perhaps using the Flybe brand on some of their routes that would work better with a single class / low cost carrier e.g the Cityflyer regional summer routes but booked under the Flybe brand and service but using Cityflyers spare capacity at these tumes