It seems like Flybe chose a strategy to differentiate away from Locos with smaller aircraft, thinner routes and a more premium, old style pricing structure. It didn't work. The Loco model is dominant and they now offer the benefits of the old model with ticket flexibility, bags included, even meals and middle seat free on some. Flybe made the wrong choice of commercial model, tied themselve into leases which meant they couldn't change model quickly and backed the wrong horse. Now a sale looms, if not, decline until a pre-pack adminstration can shake off all the leases and allow replacement by the ubiquitous 737/320. The airline business is now in the right hand side of the industry/poduct life cycle curve - lowest long run production costs, little innovation ad tending towards a utility (except utilities make money). The only way is lower and lower wages, automation and lowest seat/mile costs for the aircraft.