We’ve all dreamed of a new venture doing it better than it’s ever been done; I still remember putting an unbeatable and un-tapped UK domestic schedule together on a bar napkin in Moscow (assisted manfully at the time by Captain Smirnoff ����) The following morning, the plan was agreed to be utter tosh!
There is however some kind of firm belief behind these guys which shouts out either an unprecedented level of naivety or perhaps something more sinister by way of financial gain.
As a side note, then according to twttr the CEO also wants to be UK Prime Minister in 2022.