Luton-9

[daz211]

Originally Posted by pabely

It's all about the London Luton Airport Brand, you will see the same styling throughout in yellows, oranges and pinks, when the DART gets finished the same will be shown at key London termini https://identitydesigned.com/london-luton-airport/

I still don’t understand why an International Airport wants to brand away from its designated IATA code and brand itself using another Airports code LLA is the code for Luleå Airport (LLA) in Sweden.
If an unsuspecting passengers Google’s LLA the top results show Luton Airport it is not inconceivable the someone could end up in LTN expecting to land at LLA.
Is it even legal to Brand under another Airports code ?