The whole thing stinks of American patriotism. Next thing we know Tiger will be petitioning for all residential allotments to install flagpoles. I thank all past and present veterans, nay, ADF members - but in my experience, us Australians are a tad more humble. Let businesses put their money where their mouth is - if they truly value the service of the ADF then make financial contributions to necessary and underfunded veteran welfare services rather than embarrassingly singling out veterans for the pathetic benefit of boarding an aircraft 30 people earlier.