A little harsh from DJ, but it's hard to argue with what he's saying.
I would say though that over the last few years, I could highlight maybe half a dozen flights from SEN that I've taken for leisure that I simply wouldn't have bothered with if I'd have to have gone from any other port facility. And I'll shortly be booking a couple of NQY flights. If I had to fly from anywhere else, I'd drive.
So I do hope the management keep trying to make their customers' terminal experience as hassle free and pleasant as possible, investing as necessary as numbers grow. I don't doubt for a moment though, that if Stobart could swop those awards for a couple of million extra pax they most certainly would.