How about setting up a base at EMA. It’s central location would help and it already operates a number if routes into there
I'm not anti EMA but no one seems to have made a success of true scheduled routes from EMA. The airport has relied in a limited way on viable non-sun routes by true LoCos and on sun routes by both LoCos and Inclusive tour operators. I doubt that would work.
Does anyone know if LHR is profitable - if not that would be one of my first targets.