Seems to be popular to beat up on Soar but you're got to admit their marketing is years ahead of any other flying school in the country.
On a Saturday afternoon there seems to be more cars parked outside Soar than in the MCG car park on a match day. I've never flown there but they do seem more accessible and approachable than some other crusty old flight schools that hav'nt changed their business models since the C172 was first flown.
I've copied ideas from their website and Social Media marketing for my own (non-aviation) business.