I haven't until now heard of this latest Virgin promo, but we do live in a society where "sex sells" and it does work. Companies are pushing the limits further everyday albeit to the detrement of the staff who have to face the brunt of it from the public they have to deal with. Thats not fair on the staff and although some of the crew at Virgin are probably quite happy to participate in the advertising I bet most of them will get sick of the comments from pax that should know better. If I was asked what undies I was wearing 5 times a day I could make a killing in sexual harrassment cases. They are opening themselves up for trouble.
But it's funny how things have changed. I remember a television ad for the original Australian Airlines, probably only 15 years ago where a male flight attendant was walking down the aisle and all the female pax were checking out his butt. That ad was pulled because it was deemed too sexy. I enjoyed it though, and it made me fly TN.