Marketing wise I am starting to smell the cookies they used to have on Air Midwest. Secondary cities, business class seats, if you want that, and point to point service. It's been done before but both Air Midwest and lately OneJet have failed. Neeleman is a smart guy but he doesn't have a lot of wiggle room here, and when the majors see an impact on a city pair they will drop the price, even if it means a connection. On a city-pair basis It's a minor low impact hit to their bottom line of a Major but a real heat to Moxy. .