It is actually somewhat weird to be part of and at the same time observe a once truly respected airline implode before one's eyes. Not through market forces, world economic collapse or bad even luck but by sheer ineptitude or even worse by deliberate malicious tactics in which case perhaps self immolation might be more accurate. Actually on quick re-read that latter statement is an insult to those who carried out that act as a statement of protest for the greater good, generally.