If you are suggesting my being able to afford a cruise means I don't need a discount?
Well yes I am. If you can afford to go on a cruise (I can too, although cruises are not my choice of a holiday) by definition you don't
need a discount.
My point is that, rich or poor, why should we be offered discounts by virtue of our military service? As
isaneng says we are no more entitled than many other groups, but I would extend his list of police, fire service etc. I could argue that someone who has swept the streets or collected the bins for 40 years has made an equal contribution to the public good as people like us who sat in the back of an aircraft and flew to interesting places at HM's expense. And yes I know some people's military experiences were far worse than that, but I don't need to be included with them so that I can get the discounts that maybe they deserve
Fat chance of there being a street sweepers' or dustbin collectors' discount card.