Originally Posted by
Flex88
" I think the cause of the problem is managers become too myopic of the bottom line to really care about what their consumers value."
They only care about how much profit they can suck out of the company at the top of the pyramid, same as all the other HK Hongs. "Consumer Value" is secondary if that !
CX (Swires) have spent decades designing this Money Maker and the last 20 years on how to rid it of that pesky noun called Profit. They have succeeded.
Whist small consolation, it is something that has infected 'management' in industries the world over.
Problematic is that decision makers are invariably MBA types.
MBA originated in the United States in the early 20th century when the country industrialized and companies sought scientific approaches to management. The core courses in an MBA program cover various areas of business such as accounting, applied statistics, business communication, business ethics, business law, finance, managerial economics, management, entrepreneurship, marketing and operations in a manner most relevant to management analysis and strategy.
As the more astute may notice, there is
no mention that the 'candidate' be necessarily experienced in any particular industry. Indeed the MBA was '
designed' for wide appeal: It mattered little which company or industry, the MBA graduate could run any industry.
There is nothing 'scientific' about that, designed for mass appeal the programs were 'franchised' the world over and the parasite consequently wreaks havoc in many industries.
The dysfunction is readily evident all over the western world.
In a business that can kill many hundreds of people at a time, it is argued that experience matters.
Go and sit in an MBA class and watch 'the smartest in the room' in action.