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Old 28th Sep 2018, 08:26
  #879 (permalink)  
rog747
 
Join Date: Feb 2008
Location: UK
Age: 66
Posts: 848
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Originally Posted by AirportPlanner1
This thread makes me laugh. You have one chap saying SOU needs a broader selection of destinations because the same ones get tedious. You get a broad choice of routes with Lolo that break from the most common beach destinations, to which another poster says are odd choices that won’t sell!

I actually dont don’t think they’re odd choices, aside from Tirana they are all established destinations that attract a more affluent clientele. Tivat for example has very few flights from the U.K., but that area of Montenegro is very trendy.

Tirana has other factors that might make it a shrewd choice.


With respect, JSI has proven with less than 400 seats sold in the season series that unless you market correctly, you will not sell any destination well.
Agree, there is an affluent market out there in a wide catchment area but one has to make it known to tap into it.

This is what they (Flylolo) have planned from SOU just for Greece S19
Flights To:
Corfu - Clients are both mass and upmarket (sell to Paxos too)
Kefalonia mass and upmarket
Skiathos fairly upmarket, some mass market (sell to upmarket Skopelos and Alonissos)
Kos mass market (but could be sold to upmarket Kalymnos Leros and Symi)
Kalamata quite specialist and upmarket (Peloponnese)
Thessaloniki specialist

That is some programme that Bath Travel/Palmair would have been proud of - or even dreamed of!

As for former Yugoslavia I wonder why they offer Dubrovnik and Tivat (both are specialist and upmarket)
likewise both Murcia and Almeria (expat and villa owners + golf, upmarkets)
As both airport pairs are almost next door to each other.

Burgas Bulgaria - Hmm really? No...

This programme would be very big to offer for a new operator even out of LGW, but to chance it from SOU (with not even an airline at the moment) is going to be something to watch closely.
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