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Old 12th Oct 2003, 18:33
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scroggs
 
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You're likely to be waiting a very long time! The 'deal' (if it ever was such) between Virgin and BMI is off, and is unlikely to be ressurrected until either or both main protagonists are off the scene. As I said in another thread in another forum, the problem seems to have been primarily that Virgin saw it as a takeover of BMI, whereas BMI wanted to regard it as a merger of equals. As Virgin's branding is its primary asset, there would never be any deal that risked diluting the brand.

Secondly, the corporate attitudes and philosophies of the two companies are miles apart, and are unlikely to be easily reconciled. Virgin's brash and extrovert style is anathema to BMI's more conservative tastes, and vice versa.

Lastly, while it's well known that BMI wants to operate longhaul, and that a tie-up with Virgin would give them a face-saving way of achieving this ambition, there is no similar ambition at Virgin to own a full-service short- and medium-haul operation, particularly when such operators are struggling in the face of the no-frills competition. BMI's recently-announced traffic increases include the contribution of BMI-baby. Without that contribution, BMI's figures look fairly weak, I understand. Don't forget that Baby is obtaining its own AOC, and would be spun off from BMI before any deal with Virgin.

So, don't put your life on hold for the 'maybes' and 'mights' of this world. Before you know it, retirement will be looking and you'll still be wondering what's best to do!

Scroggs
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