Capacity-led expansion is the reason for easyJet & Ryanair's success. They are forcing change. They are shaping the market. Demand/market-led expansion is a lazy way of saying that our company will evolve depending on the customer behaviour - which is very fickle and also very unpredictable. This is absolutely the opposite of what a low-cost business should be doing. I think an ownership change could be good for Flybe where they get the funding to allow them to get back into expansion mode.
Meanwhile...
Flybe seem to be spending a huge amount of time and effort pushing the female FlyShe campaign. There is no brand differentiation here. It is a hygiene factor like safety. If the best thing going for Flybe is to push the fact they have a female CEO then as a shareholder I am concerned about their future. Gender should have no relevance here. It should be about skill. easyJet never once mentioned that they had a female CEO (they didn't need to!) and never created a whole campaign around it. Flybe seem to be confused about how a true CSR campaign should be executed.