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Old 20th Sep 2018, 17:27
  #2010 (permalink)  
Join Date: Aug 2014
Location: East London
Age: 37
Posts: 1,100
Unless Im being stupid surely a large chunk of that cost will have been the purchase of the aircraft, which will remain an asset. Id be surprised if the SEN BE branded operation in isolation racked up huge losses as recent stats show overall loads to be fairly healthy which means they can better mitigate any operating losses through ancillary car parking/rail ticket/terminal spend. The pax throughput also probably influenced The Restaurant Group coming on board sooner which means fairly decent rent coming in. There has been a great deal of advertising, although theyve really got their act together with social media over the last year which should come at lower cost and greater accuracy than traditional methods.
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