Originally Posted by
Slasher1
A wise individual posted here quite some time ago that the corporate graveyard is full of companies that discounted a premium brand — or gave the appearance of cheapening it to the point where it lacked value.
Looks like they were right.
Disney and apple are relatively expensive. They might have sector promotions from time to time but generally do not discount. And both have been coining money.
Disney and Apple don't really have the same kind of competition as an airline does. Ok, there are far better phones than Apple if you don't mind shopping around China, but Apple otherwise hold a tight privileged spot in much of the 1st world, and people tend to trust their brand.
In the airline world like CX Vs HX, most people fly economy anyways. Long haul flights are rarely pleasant, and when the delivery between airlines are more or less the same, people will flock to the cheaper option. Expecially when the more expensive option doesn't really excel at anything.
I think the prominent selling point for CX used to be exceptional service and excellent safety. The prominent problem is that in cost-cutting, they chip away at those selling points to the point that they just become any other airline... At a premium price. I think the cause of the problem is managers become too myopic of the bottom line to really care about what their consumers value.