Penny wise and pound moronic.
In the antipodes, despite the legislation relating to the use of biometrics and personal data yet to pass through the parliament, the other 'best airline management' are up to this...
https://www.qantas.com/au/en/travel-...cognition.html
https://www.smh.com.au/business/comp...21-p4z14p.html
Ever slow on the uptake it seems there is little reaction to this abuse of personal information by two corporate (almost) monopolies, but in news just to hand the surf is up at Bondi.